Beyond Traditional Investments
SIF Advisory That Aligns Higher Returns, Downside Protection & Advanced Strategies
Starting with a ₹10 Lakh minimum investment, our advisory gives you access to 5+ asset classes.
We deploy 7 distinct strategies to generate higher risk-adjusted returns, allowing you to profit even during market downturns.
₹10 Lakh
Minimum investment
5+
Asset classes in a single investment
7+
Distinct strategies to invest in
100%
Aligned to your risk profile
Why SIFs Work Harder Than Conventional Investments
More Strategies. Better Returns. Protection When Markets Fall.
You Win Irrespective of Market Movements
Higher returns for risk
Access to advanced strategies
Why Work With Us
Client First Approach
Personalised Suggestions
Complete Handholding
Transparency
Dedicated Expert
Meet Anuj Kesarwani
Anuj Kesarwani is the founder of Zenith Finserve, with over a decade of experience in comprehensive financial management.
His expertise spans financial planning, retirement planning, cash flow management, investments, loans, insurance, tax, and estate planning, helping individuals make smarter, well-rounded financial decisions.
He holds globally recognized certifications, including Certified Financial Planner (CFP) and Chartered Trust and Estate Planner™ (CTEP™), reflecting his deep commitment to professional excellence.
Anuj’s insights and perspectives have been featured in leading financial publications such as Moneycontrol, Economic Times, The Fynprint and Outlook Money, making him a trusted voice in the industry.
Let's Set the Record Straight
7 SIF Myths That Could Lead You to the Wrong Investment Decision
SIFs are just mutual funds with a higher minimum.
SIFs use more advanced strategies. They can invest in derivatives and take higher risks. They behave very differently from regular mutual funds.
If I have ₹10 lakhs, SIFs must be right for me.
The minimum amount does not decide suitability. Your risk, comfort and goals matter more. SIFs are not for every affluent investor.
SIFs are safer than PMS or AIFs.
SIFs sit between mutual funds and PMS. They still carry risk. They need careful selection and monitoring.
SIFs are good replacements for my core portfolio.
For investors with a portfolio size of around ₹1 crore, SIFs work better as a satellite investment. They may not replace your long-term core holdings.
Taxation in SIFs is complicated.
SIF taxation follows mutual fund rules. It is familiar and manageable.
You still need planning to avoid surprises.
SEBI approval means there is no risk in SIF.
SEBI regulates structure, not risks. Market risk remains fully yours. Regulation does not remove volatility.
Once invested, SIFs don’t need review.
SIFs need regular tracking. Strategies may lose relevance over time. Ongoing review is essential.
Pathway to your Zenith
We understand your needs, create a customised plan, put the plan into action, and keep reviewing it as life changes.
Discovery Call
See What’s Possible
Building Your Financial Foundation
We Suggest
Put the Plan into Action
Track, Review, and Adapt
What Our Client Says About Our Services
Anjali Jaiswal
Yogita Tiwari
Purnima Mistry
Pranal Patankar
Most Advisors Start With the SIF. We Start With You.
| Aspect | Zenith Finserve | Others |
|---|---|---|
| Approach | We start with your goals and risk comfort. | They start with the product. |
| Suitability check | We assess whether SIFs suit you at all. | Often assume SIFs fit affluent investors. |
| Risk explanation | We clearly explain risks in simple language. | Risks are explained in technical terms. |
| Product selection | We shortlist SIFs aligned to your portfolio. | Focus on available or promoted schemes. |
| Portfolio fit | We check how SIFs balance your existing investments. | Little focus on overall portfolio impact. |
| Bias | Advice-first, product-second | Product-first approach is common. |
| Entry guidance | We help you decide how much to invest and when. | Minimum investment is the main discussion |
| Diversification view | We use SIFs only where they add value. | SIFs are positioned as return enhancers. |
| Tax clarity | We explain taxation in simple, practical terms. | Tax is often mentioned briefly. |
| Ongoing review | We review performance and relevance regularly | Limited post-investment handholding |
Answering Your Most Common Questions
What is SIF full form?
The full form of SIF is Specialised Investment Funds.
Is SIF better than SIP?
SIF and SIP are not rivals. They serve different purposes. SIP is a way to invest in mutual funds regularly to benefit from rupee cost averaging. SIF suits investors who can invest larger amounts in advanced strategies not available in SIPs.
The full form of SIF is Specialised Investment Funds.
Who offers SIF in India?
Only SEBI-registered Asset Management Companies (AMCs) i.e. mutual fund companies.
Though, not every AMC will launch an SIF. SIFs are offered under stricter rules and specialised strategies.
Currently, some companies like Edelweiss, SBI, Mirae, and Tata mutual fund have launched SIFs.
More companies are expected it to launch them soon.
What is a SIF in mutual fund?
A Specialised Investment Fund (SIF) sits between Mutual Funds and PMS / AIFs.
SIFs can invest in stocks, bonds, REITs and InVITs, derivatives (futures and options). SIFs can take higher risk than mutual funds.
What is SIF approved by SEBI?
A Specialised Investment Fund (SIF) sits between Mutual Funds and PMS / AIFs. SIFs can invest in stocks, bonds, REITs and InVITs, derivatives (futures and options). SIFs can take higher risk than mutual funds.
Is SIF a good investment for small investors?
SIFs are designed for investors who are willing to take on more risk.
If you have a high-risk tolerance and want more flexibility in your investment strategy, SIFs could be a good fit.
What is the minimum investment for SIFs?
The minimum investment for most investors is Rs 10 Lakhs.
How do SIFs differ from Mutual Funds and PMS?
SIFs combine the best of Mutual Funds and PMS.
Like PMS, they offer more flexibility and high-risk strategies but are more tax-efficient, like mutual funds.
What are the risks associated with SIFs?
There are various types of SIFs from low to high-risk. SIFs invest in derivatives and other assets.
As with any investment, there is a possibility that your investment values may go down.
How are SIFs taxed?
SIFs enjoy the same tax efficiency as mutual funds.
You only pay capital gains tax when you redeem the fund, not on every transaction within the fund.